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How to pitch Hybird to a commercial customer

If you're an installer, wondering how to explain the value proposition of Hybird to an end-customer, this is where you start.

This guide helps Contractors position Hybird effectively in customer conversations.

The three-product pitch

Lead with the progressive value story:

  1. Hybird Connect is priced at 49 DKK ex. VAT per month per installation (588 DKK per year, invoiced annually). This is the foundation — without it, Hybird breakers are ordinary circuit breakers.
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  2. Hybird Service (499 DKK/month, on top of Connect) adds all 12 monitoring, protection, and management features. This is your core offering — continuous remote monitoring, proactive maintenance, and transparent reporting. Total customer cost: 548 DKK/month ex. VAT.
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  3. Hybird Optimisation (separate, later) actively reduces electricity costs by approximately 30%. This is contracted directly with Hybird after the Service installation is operational.

The 12 included features: no tiers, no add-ons

Every Service customer gets the full platform. There are no feature tiers or paid add-ons. The 12 features are: GPS location with local weather, panel and building information, comments at breaker group level, QR access per breaker group, remote monitoring of all panels, alarm setup (SMS/email), earth fault current monitoring, phase-level monitoring, dynamic temperature monitoring, event library with documentation, virtual sub-metering, and full API access.
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Six application areas for positioning

The 12 features serve different customer needs. Use these application areas to tailor your pitch to what matters most to the customer:

  • Remote operation and digital panel management — for customers who want to reduce physical site visits and automate switching

  • Electrical safety and protection — for customers concerned about fault detection, phase failure, and safe disconnection

  • Thermal monitoring and fire prevention — for customers with fire safety requirements or insurance incentives

  • Condition-based maintenance — for customers moving from reactive to data-driven preventive maintenance

  • Energy monitoring and reporting — for customers tracking consumption, identifying waste, or needing ESG reporting

  • Data, AI and compliance — for customers needing audit trails, benchmarking, or regulatory reporting

These are not separate products. They are different ways of applying the same 12 features.
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Key differentiators

  • Every breaker measures voltage, current, power, temperature, and leakage - real-time data at the circuit level

  • Digital thermography at every terminal, continuously, without physical cameras

  • Full API for integration with existing building management or energy management systems

  • Path to Optimisation with typical approximately 30% savings

What not to promise

Do not promise or describe Optimisation functions. These are delivered exclusively by Hybird under a separate agreement. Your role is to introduce the concept and facilitate the customer's contact with Hybird.
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Need help?

Technical support: [email protected]
​Billing and invoicing: [email protected]
​Sales and partnerships: [email protected]
​Phone: +45 3020 4900

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